The core business of AutoScout24 is the platform and marketing offering for its customers, which allows for the publication and facilitated transaction of vehicle ads.
If customers want to push their listing to be higher ranked and more visible, AutoScout24 offers On Top Products, namely “Premium” and “Plus”. On Top Products influence the design and position of a listing in the search result list with “Premium” shown first, followed by “Plus”. And should lead to increased listing performance.
Based on the provided dataset, please prepare answers to the following questions:
1. What is the impact of On Top Products on listing performance?
2. Are there any patterns in the data you would consider interesting or unexpected?
3. What is the influence of other variables included in the dataset on listing performance?
4. Which additional data would you employ for further analyses?
Please also keep additional steps in mind, e.g., data cleaning, as this is a “real” dataset.
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