Задание #1
You decided to run an experiment and improve the current CTA on the in-app pricing page (one experimental variation and one control group). Each month the pricing page is seen by 16,000 users. 800 of those who see the page click on the CTA. 500 of them later convert to a paid account.
You would like to roll out the experiment to 80% of users (the experimental group).
What should be the length of the experiment given the condition that p-value = 0.05?
Estimate how this experiment can potentially influence MRR if ARPA is $50. Will you launch the experiment? Explain your answer.
Solution format: half-page to page document/slides/board. Do not spend more than 45 minutes for that.
Send it as a part of the home test solution.
Задание #2
What metrics would you use to estimate Miro’s Templates feature success? Think about what makes this feature successful and why.
What metrics can be used to measure success numerically and why? How to prioritize these metrics? This task does not require data usage, only your .
Solution format: half-page to page document/slides/board. Do not spend more than 45 minutes for that.
Send it as a part of the home test solution.
Задание #3
Present one of your research projects related to product/growth analytics. Make it the way you would do for a product & analytics leadership (aka Quarterly business results meeting). Feel free to mask all sensitive data.
Solution format: slides/board with presentation. Send it as a part of the home test solution.
During a team interview you will have 20 min total for your talk and Q&A.
Задание #4
You will have a 30 min SQL review interview.
At the interview you will be provided with SQL script, you need to understand what is there and answer some questions.
Solution format: No need to prepare / send anything in advance.