Тестовое задание
на продуктового аналитика
Home24

If you are made the conversion owner at home24, making sure order/sessions ratio is healthy,
what basic KPIs would you look at on a daily basis that should capture the conversion trends
and also some direct signals of major things going right or wrong on the platform?

Can you list down the report format here?

This is the link to our homepage. (It’s in German, please use Google Translate to see a version in English)

Suppose we want to reduce the exit rate from this page. What metrics will you look at to
understand the user behaviour here? Do you think you can get behaviour-based user-cohorts
here and suggest what can potentially be done to address the needs of these user-cohorts?

Suppose you launch a new feature “Add to wishlist” on your website. This appears like a small
heart shape icon on the listing pages as well as the product page. Clicking on this adds the
product to the user’s wishlist, which can be accessed through a link present on top right of all
pages.

How will you assess the impact of this feature and help the product manager in deciding if this
should be made live or improved further?

Тестовое задание на продуктового аналитика в Home24. Ознакомьтесь с примерами реальных тестовых заданий, которые предлагаются кандидатам. Узнайте, какие задачи могут встретиться и как они связаны с будущей работой. Это поможет лучше подготовиться к собеседованию в Home24 и понять ожидания работодателя.