Задание #1

If you are made the conversion owner at home24, making sure order/sessions ratio is healthy, what basic KPIs would you look at on a daily basis that should capture the conversion trends and also some direct signals of major things going right or wrong on the platform?

Can you list down the report format here?

Задание #2

This is the link to our homepage. (It’s in German, please use Google Translate to see a version in English)

Suppose we want to reduce the exit rate from this page. What metrics will you look at to understand the user behaviour here? Do you think you can get behaviour-based user-cohorts here and suggest what can potentially be done to address the needs of these user-cohorts?

Задание #3

Suppose you launch a new feature «Add to wishlist» on your website. This appears like a small heart shape icon on the listing pages as well as the product page. Clicking on this adds the product to the user’s wishlist, which can be accessed through a link present on top right of all pages.

How will you assess the impact of this feature and help the product manager in deciding if this should be made live or improved further?